When we talking about new media, it is no longer the desktop or laptop we've having now, but some innovative items such as iphone, ipad or smartphone which allowed the users to use internet and thus connect and publish or share their information directly whenever or wherever they are, etc.
According to Hibbert B (1999), there are two things which driven the rise of new publishing technologies, which is cost-saving and the creation of new opportunities. As mentioned, it is cost saving due to the budgets which have been removed such as printing costs, advertising costs, etc. Moreover, sellers which have not much budgets but they wish to open a store could be done through new media as they would have less risk to enter/exit the online market, thus cost-efficient.
Other than that, as internet is fast and vast, the new forms of media publishing allowed the users get to see or update themselves the news or information in every moments. For instance, we do not have to wait for the next day to see for the hot news but only browse through the website to get the up-dated information we wish to see.
There are several examples of new media, which includes:
(a) Online newspaper, magazines, books
(Source from http://www.adpunch.org/entry/newspapers-online-ad-spend-shot-up-22-percent-in-first-quarter/)
(b) Youtube (Videoblog)
(c) Google, Facebook, Twitter
In another word, as long as there is an internet connection, new media publishing is an alternative options for people to work out their update their knowledge and able to communicate throughout worldwide.
Reference:
1. Hibber, B 1999, 'Publishing and the media industries in the digital age', The Journal of Policy, Regulation and Strategy for telecommunications information and media, vol. 1, no. 5, pp. 393 - 403, Retrieved from <http://www.emeraldinsight.com.ezlibproxy.unisa.edu.au/journals.htm?issn=1463-6697&volume=1&issue=5&articleid=873838&show=pdf> [Accessd on 26th August 2011].
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