As indicated in the issue, people today are busy with their daily life and gained lesser time to wait for news that costs longer reporting. Hence, due to the development in communication technologies, most of the viewers are more likely chose to hear or watch the news they prefer as long as it’s time-saving and they able to capture the key messages, especially through online videos (O’Neill 2011). In such circumstance, viewers can be easily blinded by the authenticity of the news reported as the online media might used some diverse ways to cover some news, which the origin messages of the news might have been twisted as most of these news are actually selling ads (O’Neill 2011).
Even so, I would also prefer to use online media to view the news. Instead of saying the online videos are covering news, I would rather say that the news which reported online are getting shorter time as it is fast, rapidly spread and discussed, thus gained the fast responses from the online users. Somehow, online videos could be also act as viral which the political videos can be shared by those bloggers or other social media thus changed the dynamics of the political campaigns (Wallsten 2009, p.41). For instance, two videos could be comparing as below:
The original news reported from TV3 of Malaysia Bulletin News:
The spoof video which edited by online users:
The origin of the video could be formal and solemnness. However, the edited video would be more noticeably than the normal video of course. Consequently, this could create topics of discussions for those supporters and non-supporters of the subjects in the video as it could also raise the effectiveness to cut through the attentions of the viewers when they saw many responses or comments that criticism the videos (Lin & Peña 2011, p.20). Hence, when the video was then wide-spread amongst the social media, it could be say that that particular video would act as an advertisement that can be easily reinforce by the viewers.
In fact, with these shares of information has also allowed the viewers to create topics and linkage between the potential networks as they can greet and comment through the social media such as Facebook or Twitter (Boyd 2011, p.45). In another word, the roles of online video have been diversified as people used it in many ways of purposes.
References
- Boyd, D. 2011, ‘Chapter 2: Social Network Sites as Networked Publics’, A Networked Self: Identify, Community, and Culture on Social Network Sites, Routledge, Taylor & Francis Group, NY London, [online], Available at: <http://viralmedia.pbworks.com/w/file/fetch/45052678/A%20Networked%20Self-Identity,%20Community%20and%20Culture%20on%20Social%20Network%20Sites%20%5B2011%5D.pdf#page=26>, [Accessed on 12nd November 2011].
- Lin, J.S. & Peña, J. 2011, ‘Are you following me? A content analysis of TV Networks’ Brand Communication on Twitter’, Journal of Interactive Advertising, vol. 12, no. 1, pp. 17 – 29, American Academy of Advertising, [online], Available at: <http://jiad.org/download?p=150>, [Accessed on 14th November 2011].
- O’Neill, M. 2011, ‘85% of Media Websites Now Use Online Video To Cover News’, Social Times, [online], Available at: <http://socialtimes.com/85-of-media-websites-now-use-online-video-to-cover-news_b60505>, [Accessed on 14th November 2011].
- Wallsten, K. 2009, ‘”Yes We Can”: How Online Viewership, Blog Discussion, Campaign Statements and Mainstream Media Coverage Produced a Viral Video Phenomenon’, YouTube and the 2008 Election Cycle in the US, pp. 39 – 62, [online], Available at: <http://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1000&context=jitpc2009&sei-redir=1&referer=http%3A%2F%2Fscholar.google.com.my%2Fscholar%3Fstart%3D10%26q%3Donline%2Bvideo%2Bcover%2Bnews%26hl%3Den%26as_sdt%3D0%2C5%26as_ylo%3D2010#search=%22online%20video%20cover%20news%22>, [Accessed on 15th November 2011].
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